Acme

I first encountered the word acme in Far Side cartoons where it invariably showed up as the brand name of a wide variety of fictional products and some especially inept enterprises.  So somehow I always believed acme was used for just – fictional brandnames.

An Acme Corp product at it's finest, pic: badtastephilly.com

And that is partially true, as acme – derived from the Greek acmē – made its appearances in the English language in the 1920 as the name of fictional products and companies in cartoons such as Road Runner.  Products supplied by Acme Corporation had a tendency to fail catastrophically at the worst possible time.

In real life acme means:  the highest level or degree attainable or the highest stage of development.  As such it makes sense to choose this as a brand name for your bakery or plumbing business.

Although one can think up example sentences using the word such as “His fame was at its acme” or “The acme of their soccer season was when they beat team xyz 3 :1″   nobody – in all my years in the US  – has actually ever ued that word in a complete sentence.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: