Retail therapy

Retail therapy is a very American concept.  It probably exists in other countries as well but the US definitely invented retail therapy or at least the term.

Serious retail therapy, pic: http://www.jem-stone.com/blog/?p=235

Retail therapy is shopping for the main purpose of making somebody feel better to improve her mood, ease frustration and stress. There might be male retail therapy but is is generally used when referring to women).  What you buy during retail therapy are “comfort buys”.

The term was first used by the Chicago Tribune in 1986 when referring of Christmas Eve: “We’ve become a nation measuring out our lives in shopping bags and nursing our psychic ills through retail therapy.”

Retail therapy has become an accepted and established part of American girl culture.  Here is an example:

“What, that idiot Jake stood you up?  Come on girl-friend let’s go to the mall, a bit of retail therapy will do you good!”

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